PARTNERSHIP PORTFOLIO
Below, see a quick snapshot of a handful of work from ideation to execution across multiple platforms including linear, digital, experiential, social, influencer partnerships, and music licensing.
WORKING WITH THE BEST PARTNERS
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AND MORE...
01
PEPSI MUSIC LAB
Created an annual program designed to help remove industry barriers, create new opportunities, and shine a spotlight on the next generation of Hip-Hop artists through a three-day writing camp providing performance opportunities, industry expert mentorship, brand-building workshops, professional content capture, and radio amplification.
SERVICES:
- Concept Creation + Creative Direction
- Campaign Strategy
- Talent Identification + Management
- Contract Negotiation
- Production
02
NISSAN AMPLIFIED x ROAD TO STARDOM
Launching Black Music Month, we went on a journey to music tentpoles hosted by Jay Ellis amplifying Nissan’s equity in music with 'Nissan Amplified', an artist platform diving into the stories of the next big act.
Together we transformed the All-New 2025 Nissan Kicks into a state-of-the-art recording studio, where both artists and fans were able to enjoy immersive behind-the-wheel music experiences during pop ups events in LA and Vegas.
Keeping the campaign alive throughout the year we highlighted artists on their 'Road to Stardom' through docu-style interviews and performances featuring Nissan's fleet of vehicles.
Strategic partnerships like Nissan and rising artist FlauJae Johnson, who mentioned the brand in her single with Lil Wayne, transformed organic artist moments into a dynamic collaboration.
Artists Featured in 2024 Include: Ayra Starr, Tanner Adell, CoCo Jones, Fridayy, Leon Thomas, Lady London, FlauJae Johnson, October London + Domani.
SERVICES:
- Client + Project Management
- Talent Identification
- Creative Direction
- Content Production
- Media Planning
03
SPRITE LIMELIGHT PERFORMANCE
DOECHII
The Sprite Limelight Program is a music-focused social impact initiative that leverages the global platform of Sprite, the popular beverage brand, to support and uplift emerging artists from diverse cultural backgrounds. The program aims to spotlight artists who use their music to engage with social issues and promote positive change, allowing them to reach wider audiences and build connections with fans around the world.
To amplify their latest artist Doechii, we produced an exclusive performance of her Sprite single "Rocket" to air in the 2024 BET Awards.
SERVICES:
- Client + Project Management
- Concept Creation
- Creative Direction
- Content Production
- Media Planning
04
CHEETOS x BAD BUNNY
DEJA TU HUELLA
Cheetos and global superstar Bad Bunny teamed up for the third consecutive year to support Hispanic communities through the Deja tu Huella (Leave Your Mark) campaign featuring an exclusive merch collab with Adidas.
In 2022, Cheetos launched the $500,000 Deja tu Huella Fund where fans were invited to share through TikTok how they would use $25,000 to make a positive impact on Hispanic communities in the U.S. and Puerto Rico. Whether through art, music, fashion, food, education, community service or another creative outlet using their "magic touch".
Social media exceeded benchmarks across all platforms with over 4 billion views, and Cheetos drew attention for their prominent role in the American Music Awards.
https://www.cheetos.com/DejatuHuella
SERVICES:
- 2022 Campaign Ideation + Strategy
- Creative Direction
- Fashion/Lifestyle Consulting
05
CITI BANK BUY BLACK
POP UP
Took over Paramount Studios in Hollywood, for the 3rd annual Gala & a pop-shop experience, The Fifteen Shop, in partnership with Citi.
The shops featured over 70 owned brands, including the Fifteen Percent Pledge grant finalists who were awarded $350k in grant prizes from our partners Shop with Google & SEPHORA.
To support Black-owned businesses Citi Bank also matched purchases made with a Citi credit card on the Fifteen Shop, dollar for dollar, in the form of a $150,000 donation to the Fifteen Percent Pledge.
SERVICES:
- Client + Project Management
- Brand + Product Curation
- Brand Outreach
- Buying + Inventory Management
- Branded Content Creation
06
AMERICAN EXPRESS
AWARDS WATCH PARTY + SHOP SMALL POP UP
In celebration of Black Excellence, American Express teamed up with BET for a BET Awards Watch Party featuring an iSPENDBLACK, pop-up shop highlighting Black-owned small businesses and an interactive Hip Hop 50th Museum.
Hosted by LaLa Anthony and featuring a perfomance by 6Lack, the immersive experience inspired the next generation keeping Black business at the forefront through every detail.
BET has curated iSpendBlack, a pop-up marketplace experience shining a light on Black Owned businesses that have a shared commitment to community growth and empowerment.
The marketplace featured the following brands:
Topicals
Moodeaux
BlaCk OWned Outerwear
Black Men Smile
Dreka
SERVICES:
- Concept Creation + Creative Direction
- Campaign Strategy
- Talent Identification + Management
- Content Production
- Event Planning
07
2ND ANNUAL SEPHORA BEAUTY GRANT
FIFTEEN PERCENT PLEDGE
In partnership with Sephora, the Sephora Beauty Grant, awarded one Black business owner within the beauty industry a $100,000 grant to unlock the next level of growth and potential for their brand.
As part of this grant, the Pledge team helped facilitate a bridge between the grantee and the Sephora team, continuing the mission to create an ecosystem where Black businesses and retailers can be connected.
SERVICES:
- Project Management
- Grant Management
- Brand Outreach
- Finalist Evaluation + Selection
08
NORDSTROM x NYC PITCH FIFTEEN
FIFTEEN PERCENT PLEDGE
Black entrepreneurs continue to face systemic barriers when it comes to accessing funding to grow their businesses.
In 2023, Black founders in the U.S. received just 0.48% of all venture capital dollars. These barriers also extend into our banking systems, where 57% of Black business owners are denied a bank loan during the formation of their business.
Fifteen Percent Pledge is working to close that gap. To date, the Pledge has awarded over $650,000 in direct funding to Black-owned businesses, allowing founders to make their own decisions about how and where to spend investment in order to scale their production. Now we are back with a brand new grant opportunity, and our first ever pitch competition.
We’re inviting all Black founders in our Business Equity Community to apply for their chance to live-pitch their business to a panel of expert judges at a special event in NYC in early June produced by North Six. You asked and we listened – there are no business size or revenue restrictions for this opportunity, so throw your hat in the ring! The winner will walk away with a $15,000 grant, supported by Nordstrom, to power the growth of their business.
SERVICES:
- Concept Creation + Creative Direction
- Campaign Strategy
- Talent Identification + Management
- Content Production
- Event Planning
- Hosting
- Panel Conversation Curation + Creative Writing
09
CULTURE CREATORS
x INNOVATORS + LEADERS ANNUAL BRUNCH
Black stories matter, and Culture Creators is dedicated to narrating the untold stories of the thought leaders behind the scenes creating the magic we love.
The exclusive invite-only awards ceremony brings key industry players together to highlight the achievements of thought leaders, philanthropists, executives, entertainers, and artists, across key industries of Black culture.
PAST HONOREES INCLUDE: D-Nice, Swizz Beatz, Marsai Martin, Zerina Akers, H.E.R. and more.
SERVICES:
- Brand Partnership Strategy
- Talent Host + Honoree Identification
- Creative Direction
- Client + Project Management
- Event Production
- On-Site Proudction
10
NETFLIX
x BLACK STORYTELLERS PREVIEW EVENT
In amplification of 2023 Netflix programming, the Black Storytellers Preview Dinner gave tastemakers + PR a sneak peak of upcoming series and films over custom cocktails and dinner.
www.instagram.com/strongblacklead
SERVICES:
- Creative Direction
- Full Service Event Production
- Client + Project Management
11
OLIVA RODRIGO
x SMARTFOOD POPCORN
Pop princess Olivia Rodrigo, broke the internet when she dropped her highly anticipated ‘Good 4 U’ music video featuring SmartFood Popcorn.
Launching the day before her debut SNL performance
on NBC, the video quickly went viral on social, gaining over 37 Million views in less than the first week alone and took it’s place as #1 most streamed song on Spotify.
Later in the year, 'Good 4 U' was nominated Song of the Summer at the MTV VMAs!
SERVICES:
- Brand Music Identity + Strategy
- Sourced Video for Integration
- Negotiated + Executed Contract
- Integration Creative Direction
- Client + Project Management
12
DORITOS x VERZUZ
FAN'S CHOICE
Created by GRAMMY®️ award winning producers and entrepreneurs Swizz Beatz and Timbaland, VERZUZ was launched in March of 2020 took the world by storm!
What started as a battle between two friendly rivals has grown into an award winning series.
In the spirit of putting fans first, for the first time ever the Doritos x Verzuz 'Fan's Choice' partnership allowed fans to vote for their favorite battle song to be played all the way through.
Each vote also served as a sweepstakes entry for the chance to win a chance to meet Swizz + Timb, backstage sneak peek before the battle, autographed plaque with exclusive merch or custom AirPods.
+ Migos x Call of Duty
+ Keyshia Cole x Ashanti
+ SWV x Xscape
SERVICES:
- Concept Ideation
- Campaign Strategy
- Client + Project Management
- Production
13
CIROC x ELLE MAGAZINE EMPOWERED WOMEN
In partnership with CIROC, Empowered Women recognized powerful BIPOC women in culture across Social Impact, Wellness, Business, Technology, Art & Style and Entertainment in a digital campaign featuring curated interviews, a series of features in ELLE magazine including print article and in person dinner celebration.
Talent Featured:
IMAN, Tanisha Scott, Yvette Noel Schure, Valeisha Butterfield Jones, Sarah Jakes Roberts, Tamika Mallory, Brandice Daniel + More.
SERVICES:
- Concept Ideation
- Talent Curation + Management
- Creative Direction
- Placement in ELLE Magazine
- Production
- Event Planning
- Client + Project Management
14
JBL SOUNDSESSIONS
Created a program to provide more opportunities for minority students who aspire to work in music production, marketing, business, technology or engineering.
Select HBCU students had the unique opportunity to learn directly from JBL executives and chance to win a $25,000 scholarship toward their education.
SERVICES:
- Concept Ideation + Campaign Strategy
- Talent Identification + Management
- Creative Direction
- Client + Project Management
15
ROSALÍA
x ROCKSTAR ENERGY
In anticipation of her highly awaited 'MOTOMAMI' album, Rosalía dropped her party-starting single “Chicken Teriyaki" featuring Rockstar Energy in the opening scene.
SERVICES:
- Brand Music Identity + Strategy
- Sourced Video for Integration
- Negotiated + Executed Contract
- Integration Creative Direction
- Client + Project Management
16
CRACKER JACK
x NORMANI
As the face of snack brand Cracker Jacks' new Cracker Jill campaign, aimed at highlighting the accomplishments and tenacity of women in sports, the "Motivation" performer is living out the sports star dreams she held as a child.
As part of the campaign, Normani re-made the iconic 'Take Me Out To The Ball Game' song. The 90-second commercial also includes clips of women sports figures including tennis player Coco Gauff and wrestler Heaven Fitch, among others, and introduces viewers to five limited-edition Cracker Jill snack bags, each featuring a different female athlete illustration.
SERVICES:
- Talent Identification
17
COCA COLA MUSIC STUDIO x BETA VIEWER'S CHOICE AWARD
In alignment with Coca Cola's #ShareACoke campaign the Coca Cola Music Studio featured emerging artist performances, new flavor sampling and gave fans to personalize cans with their name as a keepsake.
The annual in person experience concluded with a in-show moment in the BET Awards allowing fans to vo
SERVICES:
- Concept Ideation + Campaign Strategy
- Client + Project Management
- Talent Identification + Management
- Creative Direction
18
PEPSI SOFI STADIUM
x JAY ROCK
In celebration of the highly anticipated opening of the Los Angeles Rams and Los Angeles Chargers new home at SoFi Stadium, Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, we brought local football fans a taste of the in-stadium action while at home.
Pepsi partnered with Top Dawg Entertainment recording LA native Jay Rock to create the first ever pregame show at SoFi Stadium.
SERVICES:
- Talent Identification
19
CHEETOS x YUNG BABY TATE
Manifestation is real and 2021 YouTube Top Artist to Watch, Yung Baby Tate, turned her mantra into a viral Tik Tok hit with “I Am” featuring rising rapper Flo Milli.
She dropped the highly anticipated music video featuring Flaming Hot Cheetos with an exclusive YouTube watch party and Time Square takeover.
SERVICES:
- Brand Music Identity + Strategy
- Sourced Video for Integration
- Negotiated + Executed Contract
- Product Integration Creative Direction
- Client + Project Managament
20
JONAS BROTHERS
x LAYS
After a long awaited hiatus, the Jonas Brothers came back on the scene with their single 'Who's In Your Head' - music video featuring Lay's Original Potato Chips.
SERVICES:
- Brand Music Identity + Strategy
- Sourced Video for Integration
- Negotiated + Executed Contract
- Product Integration Creative Direction
- Manage Brand Guidelines
- Client + Project Managament
21
NELLY x LAYS FLAMIN HOT
LAUNCH COMMERCIAL
In alignment of the 25th anniversary of Nelly's hit song "Hot in Here", Lay's partnered with the Rap-Country artist to debut the first ever 'Flamin' Hot' Lay's Potato Chip.
SERVICES:
- Talent Management
- Commercial Casting
- Client + Project Management
- On-Site Production
22
ARI LENNOX
x SMARTFOOD POPCORN
SERVICES:
- Brand Music Identity + Strategy
- Sourced Video for Integration
- Negotiated + Executed Contract
- Product Integration Creative Direction
- Client + Project Managament
23
COCA COLA M.A.D. GIRLS
x BLACKGIRLSROCK
The annual BLACK GIRLS ROCK® Awards is the biggest celebration of the nexus of achievements of exemplary women of color who break boundaries and blaze trails.
In partnership with Coca Cola, we celebrated 3 young girls M.aking A. D.ifference in their community with a custom an in-show interview vignette and branded moment.
SERVICES:
- Concept Ideation + Campaign Strategy
- Talent Identification + Management
- On-Site Production
- Client + Project Management
24
SPRITE x KICKSPERIENCE
+ CELEBRITY BASKETBALL GAME
In a weekend experiential footprint at BETX, the Kicksperience featured artist performances, Sprite sample stations, giveaways, sneaker customization classes and more.
The weekend concluded with a celebrity basketball game featuring music artists, influencers, actors and professional athletes
SERVICES:
- Talent Identification
- On-Site Production Talent Management
- Casting
25
TOSTITOS FIESTA REMIX
x SOFIA REYES
Tostitos partners with iconic actor Danny Trejo and music sensation Sofia Reyes for its Fiesta Remix campaign, where fans can get inspiration for fresh ways to shake up their Cinco de Mayo celebrations!
Returning for his second year working with Tostitos, Trejo is joined by fellow remix master Reyes to inspire fans to blend their unique styles for Cinco de Mayo and summer fiesta festivities. In the digital commercial for the campaign, Danny and Sofia share their takes on how to add a fresh spin on any party with things like a queso fountain, mariachi bands and, of course, their favorite Tostitos chips and dips.
SERVICES:
- Talent Identification
26
MARC ANTHONY + ROMEO SANTOS
x YANKEE STADIUM
The Yankee Stadium 2 night concert event — which drew roughly 85,000 across both nights — made Santos the first Latin music act to headline a concert at the current Yankee Stadium, and the first to do so at any of the New York Yankees' homes since the legendary Fania All-Stars four decades ago.
SERVICES:
- Talent Management (Marc Anthony)
- Tour Marketing + Social Media (Marc Anthony)
