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SKILLS + SERVICES

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         CAMPAIGN STRATEGY              CONTENT IDEATION            PRODUCTION MANAGEMENT                BRAND STRATEGY 

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   RFP PITCH DEVELOPMENT                    DECK DESIGN                        DEAL STRUCTURE                   TALENT IDENTIFICATION              

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                                                                                 CONTRACT NEGOTIATION           

         

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EXPERIENCE

  • Spearhead brand/agency RFP pitch development and annual partnership strategy using consumer research, KPIs and trending insights across all categories  which transfer company credibility to identify key priorities and maximize sales.

  • Manage client/agency relationships with multi-million dollar invested brands including (American Express, P&G, Coca-Cola, Pepsi, Covergirl, AT&T, Walmart, Unilever, J&J, Nissan, Haworth, Carat, OMD & More)

  • Spearhead execution of multiple cross-functional brand planned initiatives managing timeline, internal/external stakeholders and on-set production to ensure client deliverables are flawlessly executed

  • Advise brand partnerships team on industry trends, talent, best practices and winning strategy across all categories including (Entertainment, CPG, Retail, QSR, Tech/Wireless, Finance, Spirits, Travel + more)

Mar 2020 - Mar 2022

PARAMOUNT MEDIA NETWORKS 

Strategic Partnerships Consultant

Mar 2020 - Mar 2022

PEPSICO/SHAKERMAKER

Music Partnerships Assoc. Director

  • Manage all music related partnerships for Pepsico Beverages and Frito Lay Snacks (Including: Music/Lifestyle Brand Strategy, Talent Identification, Contract Negotiation, Concept Ideation, Campaign Planning/Execution, Music Supervision/Licensing, Festival Activations, Talent Booking, Influencers, Video Product Placement & More

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  • Created Pepsi Music Lab an annual program designed to support the next generation of HipHop artists through access to award winning producers, mentorship and education.

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  • Sourced, Negotiated and Executed $5 Million Annual Video Product Placement Budget 

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  • Recent Projects Include: Verzuz x Doritos, Olivia Rodrigo x Smartfood Popcorn, Jonas Brothers x Lays, Bad Bunny x Cheetos, Nelly x Lays, Doja Cat x Pepsi, Kacey Musgraves x Lays, Michael Buble x bubly & More)

Feb 2015 - Mar 2020

VIACOM | BET + BET HER

Brand Partnerships Sr. Manager

  • Developed a profitable model for raising the impact of campaigns, expanding market reach and offsetting marketing costs contributing to a 36% lift in annual sales

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  • Spearheaded Coca Cola Music Studio highlighting emerging artist performances at BETX | Los Angeles Convention Center for 30,000 attendees.

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  • Spearhead RFP pitch development and annual partnership strategy using consumer research, KPIs and trending insights across (Music, TV/Film, Fashion, Social and Tech) which transfer company credibility to partners maximizing sales

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  • Negotiated and executed a $38, 702,119 annual pipeline of activations across (TV, Digital, Social, Experiential and Influencer Partnerships)

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  • Spearhead execution of sold deals managing timeline, internal/external stakeholders and on-set production to ensure client deliverables are flawlessly executed

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  • Manage client/agency relationships with multi-million dollar invested brands including (Apple/Beats by Dre, P&G, Coca-Cola, Pepsi, Covergirl, AT&T, Walmart, Unilever, J&J, Nissan, Haworth, Carat, OMD & More)

Sep 2014 - Feb 2015

WMG | ATLANTIC RECORDS

Hip Hop + R&B Marketing

  • Created strategic marketing plans to drive engagement for roster of Hip Hop/R&B artists in the Atlantic Records Urban Department (Including: Meek Mill, Rick Ross, Gucci Mane and More)

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  • Write creative treatments and build mood boards as artist image/brand consultant

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  • Pull and compile digital, radio and streaming statistics to report on artist growth 

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  • Use Artist Stat Sheets to predict trends, create strategic one sheets and analyze necessary marketing alterations

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  • Assist in the planning of artist promo events from ideation, execution and on-site assistance

Jun 2014 - Sept 2014

MARC ANTHONY PRODUCTIONS

Social Media Lead +

Tour Marketing Coordinator

  • Led the marketing team in building a social media presence for the multi-award winning Latin singer Marc Anthony

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  • Working with managers to organize Marc Anthony’s World Tour (cities, merch design, engagement)

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  • Acted as stand in assistant when necessary (booking flights, office orders, personal requests etc)

Sep 2013 - May 2014

HOT 97

Marketing Assistant

  • Collaborated with the marketing team to book talent, build press packages and organize contact lists

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  • Manage various social media outlets including Instagram, Facebook and Twitter

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  • Work with website team to build a more aesthetically pleasing and informational site

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  • Organize corporate events and manage financial sponsors

Sep 2021 - May 2021

CATSCAPE PRODUCTIONS

Tamika Mallory 

Podcast Producer

  • Collaborated with the marketing team to book talent, build press packages and organize contact lists

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  • Manage various social media outlets including Instagram, Facebook and Twitter

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  • Work with website team to build a more aesthetically pleasing and informational site

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  • Organize corporate events and manage financial sponsors

Sep 2021 - May 2021

CATSCAPE PRODUCTIONS

Tamika Mallory 

Podcast Producer

  • Collaborated with the marketing team to book talent, build press packages and organize contact lists

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  • Manage various social media outlets including Instagram, Facebook and Twitter

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  • Work with website team to build a more aesthetically pleasing and informational site

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  • Organize corporate events and manage financial sponsors

COMMUNITY WORK

Sep 2021 - May 2021

CULTURE CREATORS

Head of Strategic Partnerships

  • Manage programming, client partnerships + production including Annual Innovators & Leaders Awards presented by YouTube Music + Netflix

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  • Spearheaded Empowered Women x CIROC campaign highlighting 50 women across Entertainment, Art & Style, Social Impact, Tech, Education and Business in a social campaign and ELLE Magazine custom feature. Honorees Included: Tanisha Scott, IMAN, Yvette Noel-Schure, Adrienne Lofton, and more.  

 

  • Create custom programming strategy empowering communities of color in music, tv/film, sports, tech, art/style, social impact and more.

 

  • Past Partners Include: Netflix, YouTube Music, JBL|Harman, CIROC, Morgan Stanley, Lexus, Pepsi, Cadillac, Pivotal Ventures & More.

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Call 

Upon Request

Email 

andriellexb@gmail.com

© 2022

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